A Lawsuit by Emerson vs Heroes

"October 2, 2006, Emerson Electric Company, an appliance market competitor of NBC's owner General Electric, filed suit in federal court against NBC. The suit was regarding a scene that appeared in "Genesis" (the pilot episode) which depicted Claire Bennet reaching into an active garbage disposal unit — apparently Emerson's In-Sink-Erator — to retrieve a ring, and severely injuring her hand in the process. Emerson suit claims the scene "casts the disposer in an unsavory light, irreparably tarnishing the product" by suggesting that serious injuries will result "in the event consumers were to accidentally insert their hand into one."

Emerson is asking for a ruling barring future broadcasts of the pilot."

That's too corny, an obvious attempt by Emerson to milk the fame of Heroes and get some recognition and money. Wonder if the staple gun company is next in line, or Ace Hardware, or whatever company's car hit Claire in that video footage she had?